What is Social Media Marketing for Films?

Social media management for a film's release involves strategically planning, creating, and sharing content across various social media platforms to promote the film, engage with the audience, and build a community of fans.

What is in a Social Media Marketing Campaign?

So much! Here’s the breadth of work to think about before you jump in.

• Platform Selection: Choose the most relevant social media platforms for your target audience, such as Facebook, Instagram, Twitter, TikTok, YouTube, and others.
• Content Creation: Plan out a range of content to make:
  • Trailers and Teasers
  • Behind-the-Scenes Photos and Videos
  • Posters and Graphics
  • Countdowns and Announcements
  • Interactive Content like Polls, quizzes, and challenges
• Content Calendar: Plan and schedule posts in advance to ensure consistent and timely updates. This includes key dates like trailer releases, premiere dates, and special events.
• Engagement: Actively interact with your audience by responding to comments, messages, and mentions. Encourage discussions and share user-generated content to foster a sense of community.
• Hashtags and Keywords: Use relevant hashtags and keywords to increase the visibility of your posts and help new audiences discover your film.
• Influencer Partnerships: Find and seek out collaboration with social media influencers and bloggers who can help promote your film to their followers.

Creative use of graphics design on the Instagram for ‘100s of Beavers’ https://www.instagram.com/hundredsofbeavers/

• Analytics and Monitoring: Track the performance of your social media campaigns using analytics tools.
• Contests and Giveaways: Organize contests and giveaways to generate excitement and encourage sharing.
• Cross-Promotion: Partner with other brands, organizations, filmmakers, media outlets, or influencers to cross-promote the film.
• Live Events: Host live events, such as Q&A sessions with the cast, live streaming of premieres, or behind-the-scenes tours, to create real-time engagement with fans.
• Community Building: Create and nurture online communities, such as Facebook groups or Reddit threads, where fans can discuss the film and share their enthusiasm.

📱 Social Media Experts

The following are individuals and companies that can consult or run your social media strategy and accounts.

• 3rd Impression

• Genuine Impression

• Rubenstein

• Sawyer Studios

• Smart House Creative

• Magnify Digital

🛠️ Tools & Tips

Some tips, tricks, ideas for social media marketing, and some film feeds we love.

• Stage 32 | A Guide to Social Media Marketing for Filmmakers
• The Film Fund | The Ultimate Guide to Social Media in a Film Marketing Plan
• Hundreds of Beavers on Instagram