What is a Sales Agent?

A film sales agent is a professional or company that acts as an intermediary between filmmakers and distributors, with the primary role of selling the distribution rights of a film. They are responsible for marketing the film to potential buyers, which can include film distributors, broadcasters, streaming platforms, and other media outlets across various territories. They typically earn a commission based on the sales they secure, which can vary depending on the agreement with the filmmaker.

Do I need a Sales Agent?

Sales Agents are extremely helpful because they have existing relationships with distributors and can protect you in the negotiation. But if you cannot secure one, you are not lost! If you’re looking for a worldwide VOD, you can use an aggregator to go straight to platform.

When do I start talking to a Sales Agent?

There is not an exact right time to approach a sales agent - it’s somewhat dependent on the project. If you have high profile talent, a project that has gone through prominent labs or fellowships, or is based on a short film that appeared at a lot of festivals, you can start engaging sales agents before the project is finished, and a good sales agent can watch a cut and give notes. If you get accepted to a major film festival that has an active buyer’s market (Sundance, SXSW, TIFF, Cannes), then it’s a particularly good time to approach a sales agent. They can be most successful when there is the most heat and attention on the project (which is why a really great and active crowdfunding campaign can do well to get a sales agent’s attention as well!)

When Picking a Sales Agent

Look at the following when choosing to work with a sales agent.

1. Research and Reputation:
   • Track Record: Look for agents with a proven track record in selling films similar to yours.
   • Reputation: Check the agent's reputation within the industry. Seek recommendations from peers and read reviews.
   • Network: Ensure they have a strong network of buyers and distributors.
2. Specialization:
   • Genre Expertise: Choose an agent who specializes in your film’s genre or niche.
   • Market Knowledge: They should deeply understand the markets and festivals where your film has the best chances.
3. Compatibility:
   • Vision Alignment: Ensure the agent's vision for the film aligns with yours.
   • Communication: They should be accessible, responsive, and open to collaboration.
4. Contracts and Terms:
   • Clear Terms: Ensure the contract terms are clear, especially regarding commission rates, expenses, and duration.
   • Transparency: Look for transparency in their reporting and accounting practices.
   • Exit Clauses: Understand the exit clauses in case the partnership doesn't work out.
5. Strategy:
   • Marketing Plan: Assess their marketing and sales strategy for your film.
   • Festival Strategy: If applicable, their approach to getting your film into festivals and how they leverage these opportunities.
6. Cultural Fit:
   • Personal Connection: Having a good personal rapport can make the working relationship smoother.
   • Understanding of Your Vision: They should appreciate and understand your creative vision and goals.

🤑 Sales Agents

• Cinetic

• CAA

• Circus Road Films

• FilmNation Entertainment

• Dogwoof

• Together Films

• Visit Films

• Submarine Entertainment

• UTA (United Talent Agency)

• WME (William Morris Endeavor)