Example: Working with Brands & Orgs

The team gathered passionate fans who followed them  into their VOD / SVOD release.

Filmmaker Natalie Johns, with two-thirds of her documentary I Am Thalente done, engaged the skateboard community to raise over $50,000 in just over a month. Her team knew the film held massive appeal to skateboarders. They harnessed their relationships from the film, getting pros like Tony Hawk to vouch for the project and offer unique, highly desirable incentives.

Brand Partnerships

• Film provided opportunity to reach skaters worldwide.
• Brands helped promote the project, contributed gear, product and signature prizes (i.e. L-R-G shirts; Bombshell Skateboards)

Organization Partnerships

• Conversations on Twitter led to articles on ESPN
• Filmmaker-organized educational events at local skate parks, where they could talk about the project while connecting
• In-person with their audience
• The Berrics (Skate Park in DTLA) premiered the trailer and hosted a community screening.
• Rastaclat sponsored the event and all organizations had presence and activation opportunity.

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