What is Email Marketing?

You know what this is! This means sending emails to your existing fans and supporters, as well as potential partners, and people who could support you and your film.

Key Components of an Email Blast or Newsletter:

• Email List: A collection of email addresses from people who have opted in to receive emails from your business.
• Content: The actual message sent to recipients. This can include text, images, videos, links, and calls to action (CTAs). Content should be engaging, relevant, and valuable to the audience.
• Design: The visual layout of the email. Good design enhances readability and engagement. It should be responsive, meaning it looks good on both desktop and mobile devices.
• Analytics: Tracking and analyzing metrics such as open rates, click-through rates (CTR), conversion rates, bounce rates, and unsubscribe rates to measure the effectiveness of email campaigns and make data-driven improvements.
• ADVANCED: Segmentation: Dividing your email list into smaller groups based on specific criteria (e.g., demographics, purchase history, engagement level) to send more targeted and personalized emails.

How do I grow my email list?

• Add an email sign-up form to your website.
• Promote signups on social media
• Make the content valuable and interesting enough to be shared
• Offer special events, discounts, behind the scenes updates etc
• Collect email addresses from events (make sure to get permission!)
• Add your friends and family! These are your best advocates. Don’t forget about them.

What is Outreach?

In the film world, this is your strategic effort to engage and connect with specific target audiences and communities to promote a film. This involves identifying and reaching out to various groups, individuals, organizations, or influencers who can help amplify the film’s visibility, generate interest, and drive viewership. Outreach activities are typically designed to create buzz, foster word-of-mouth promotion, and build a loyal audience base.

What is the difference between outreach and a newsletter?

Outreach is the personal email you will send to pitch partner with you or amplify your film. Once they become a partner or supporter, you can then add them to your email list to get updates via your email newsletter.