What are Community and Grassroots Screening?

These words are often used interchangeably and fall under the broader category of Non-Theatrical distribution. Here are some definitions and examples to help clear it up:

Non-theatrical Distribution

Non-theatrical distribution refers to the distribution and exhibition of films outside traditional cinema venues. This method of distribution is designed to reach audiences in alternative settings and often targets specific groups or communities. Example venues include:

Community Screenings

Grassroots Screenings


How to Manage Your Own Screening Tour

You can absolutely manage your own screening tour! But in order to ensure your hosts have a positive experience, either you or a member of your team needs to dedicate time to outreach, fulfillment and followup.

Define Your Targets