What are Community and Grassroots Screening?
These words are often used interchangeably and fall under the broader category of Non-Theatrical distribution. Here are some definitions and examples to help clear it up:
Non-theatrical Distribution
Non-theatrical distribution refers to the distribution and exhibition of films outside traditional cinema venues. This method of distribution is designed to reach audiences in alternative settings and often targets specific groups or communities. Example venues include:
- Educational Institutions: Schools, universities, and educational organizations often screen films for educational purposes.
- Community Centers and Libraries: These venues host film screenings as part of community programs.
- Corporations and Businesses: Companies may screen films for training, team-building, or entertainment purposes.
- Military and Government Facilities: Films are shown for educational, training, or recreational purposes.
- Hospitals and Care Facilities: Films are provided for patient entertainment and therapeutic purposes.
Community Screenings
- These are usually organized by local groups, community centers, schools, libraries, or other community-focused organizations.
- The goal is often to bring people together, promote cultural understanding, or educate on specific topics.
- These screenings can include a variety of films, from mainstream movies to independent films, documentaries, and short films.
- They may be part of larger community events or festivals, sometimes including discussions, Q&A sessions with filmmakers, or related activities.
Grassroots Screenings
- These are typically more activist in nature and are organized by grassroots movements, advocacy groups, or non-profits.
- The focus is often on films that address social, political, or environmental issues, aiming to raise awareness and inspire action.
- These screenings are usually part of broader campaigns or movements, designed to inform and mobilize the local community around specific causes.
- They can take place in unconventional venues, such as community halls, outdoor spaces, or even private homes, making them accessible to a wider audience.
How to Manage Your Own Screening Tour
You can absolutely manage your own screening tour! But in order to ensure your hosts have a positive experience, either you or a member of your team needs to dedicate time to outreach, fulfillment and followup.
Define Your Targets