Let’s talk Budget
It’s important to know how money can flow from your film. Three things we want you to know:
- Include a line item for marketing and distribution in your production budget, 10-50%.
- How the Distribution Waterfall works
- How the Producer’s Pool works
- Include a line item for marketing and distribution in your production budget, 10-50%. (yes ,we’re saying it twice)
Example Distribution Budget
Here is a sample distribution and marketing budget for a release that includes a small theatrical, prepared by Jon Reiss of 8Above.

The Waterfall
What does a deal look like?
Distribution Waterfall
- Distribution expenses (taxes, residuals for guilds and unions)
- Distribution fee (usually 10%–30% of gross receipts)