What is a Aggregator?
An aggregator is a company or service that acts as an intermediary between filmmakers and digital distribution platforms. Aggregators help filmmakers get their movies onto streaming services, video-on-demand (VOD) platforms, and other digital outlets. They play a crucial role in the distribution process, especially for independent filmmakers who may not have direct access to major platforms like iTunes, Amazon Prime, Google Play, Netflix, and others.
Responsibilities of an Aggregator
- Submission and Encoding: Aggregators ensure that the film meets the technical specifications required by various platforms. They handle the encoding, formatting, and quality control of the film files.
- Metadata Management: Aggregators manage the metadata, which includes the film’s title, description, genre, cast, crew, and other relevant information that platforms require for listing and categorizing the content.
- Rights Management: They help manage the distribution rights, ensuring that the film is distributed only in the territories and formats specified by the filmmaker or rights holder.
- Marketing and Promotion: Some aggregators also offer marketing and promotional services to help increase the visibility of the film on digital platforms.
- Revenue Collection: Aggregators collect revenue from the platforms and distribute it to the filmmakers after deducting their fees.
Preparing for an Aggregator
While the requirements may vary by aggregator, here is what FilmHub requires from filmmakers in order to promote their film to streamers.
- Video & Audio Requirements
- Artwork Requirements
- Captions Requirements
💻 Aggregators
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Additional resources on working with aggregators